My work.

Coursework, competition briefs, and self-initiated pitches from my time in CU Boulder's advertising strategy program.

Howler Bros

Expanding an adventure-driven apparel brand from a male-centered identity into an inclusive, passion-forward community.

Rebranding an Aspen ski program so accomplished adult skiers feel like athletes, not students.

A music collaboration platform built for musicians, not algorithms.

A brand extension that takes merino comfort from the trail to the tent.

A case study on brand values, PR fallout, and Tibetan fireworks.

Reposition a cultural giant as a digital-first music brand for Gen Z.

Premium golf course access without the country-club membership.